Rhino Market Research, Inc.

Rhino Market Research focuses on developing strategic marketing and marketing research for consumer focused micro-businesses and small businesses like homebuilders, retail stores, and restaurants who want to improve their marketing plans by better understanding their customers and competitors.

 J. Nolfo

 Director of Market Research

A true believer that market research can provide the foundation of smart top line and bottom line growth through strategic planning.

After graduating from the University of Missouri, J. has worked for a number of retail focused companies as a manager and project coordinator.

After doing project management and market research for a boutique software merchandising company specializing in niche markets in order to work with customers to expand their merchandising efforts, J. transferred those skills into the homebuilding industry. With over 10 years experience of leading qualitative and quantitative research methodologies in multiple geographic markets ranging in size, competitiveness, and market maturity, J. provided focus to both short-term and strategic planning.

His career has also led to an increase of knowledge, skills and understanding in a variety of other areas including focus group moderation, geographic information systems (GIS), database development and management, knowledge of code writing, including HTML and SQL, and Customer Relationship Management (CRM) programs, including GoldMine, ACT!, and Microsoft Dynamics.

He is passionate about working with micro and small consumer based businesses and entrepreneurs who are wanting to start their business right or are wanting to grow it in a strategic direction.

Specialties