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Archive for Social Media

An Open Letter To All 200+ Million LinkedIn Users: Correctly Invite Someone To Your Network

February 7, 2013 J. Nolfo Business, Small Business, Social Media

Dear LinkedIn and All LinkedIn Users,

I am writing to you today because of a problem that I am seeing occur more and more. For me, the problem has become more pervasive, and more of a nuisance, over the past 24 months as I have tried to proactively grow my network, not only in size, but also in quality of people both inside and outside of the industries I am involved in.

I am concerned as now that LinkedIn has grown to over 200 million users, the problem is going to be more of an issue as more people get on LinkedIn and start to use it on a regular basis. Maybe it is because no one has educated the masses of users. Maybe it is because some have lost any sense of off line networking and do nothing but online social media based networking. Maybe it is because some people are just plain rude.

The issue is simple: Sending a generic request to connect on LinkedIn.

Continue reading “An Open Letter To All 200+ Million LinkedIn Users: Correctly Invite Someone To Your Network” »

16 comments business, entrepreneurs, LinkedIn, LinkedIn invites, small business, social media

One Man’s Perspective on Why Innovate Raleigh Is Important

January 31, 2013 J. Nolfo Business, Raleigh, Restaurant, Retail, Small Business, Social Media, Startups, Triangle

Last Thursday afternoon was the latest installment of Innovate Raleigh, Innovate Raleigh 2013: Building on the Past, Creating the Future. If you are a newer reader to my blog, or just not sure what Innovate Raleigh is, you can get an understanding of it from previous post here and here. Although I have been to several of the meetups over the past year or so, this event was, in my opinion, something special. Most of the previous meetups were evening affairs that informed the community about some industry or something specific that is going on in Raleigh that is innovative in some way. Typically before and after the main event, there was open networking and some good food and drinks as well.

Well, this one still had a great session of open networking and some great food and drinks from Bolt Bistro & Bar. But that was the only thing that was the same.

Continue reading “One Man’s Perspective on Why Innovate Raleigh Is Important” »

No comments 227 Fayetteville, entrepreneurship, Innovate Raleigh, Innovation, NCSU, Raleigh, Rex Health Ventures Fund, startups

Is Big Data The End Of Market Research?

November 19, 2012 J. Nolfo Market Research, Marketing, Social Media

A few weeks back, I read a great blog from Edward Appleton, a European Consumer Insights Manager at a major Multinational company based in Munich, Germany. In the article, he lays out the case that Researchers should not worry about losing out to those doing big data and analytics.

Before we get into my thoughts of this, lets get some definitions. According to Wikipedia, “big data is is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools.” It usually includes data sets with sizes beyond the ability of commonly-used software tools to capture, curate, manage, and process the data within a tolerable elapsed time. Right now, the amount of actual data can range from few dozen terabytes (1000 gigabytes) to many petabytes (1,000 terabytes) of data in a single data set.

Now back to my thoughts…
Continue reading “Is Big Data The End Of Market Research?” »

2 comments analytics tools, benchmarks, best practices, big data, change, consumer behavior, data intelligence, data mining, demographics, emerging techniques, google analytics, innovation in market research, internet marketing stats, market research, market research stats, marketing, predictive analytics, social media, strategy, technology, text analytics, transformation, trends

Internet Summit 12: A Review of Startup Summit

November 9, 2012 J. Nolfo Business, Marketing, Raleigh, Social Media, Startups, Triangle

Well, for those of you that visited any portion of Internet Summit this week, you know it was packed with information sessions, panels, keynote speakers, exhibitors, a lot of networking with new connections and old friends, and very cool swag.

Because the conference had so much going on, I am breaking down reviews and highlights of the conference in three blog post. This is the first talking about just the Startup Summit. I will have two more about the Internet Summit Pre-Conference sessions and Internet Summit itself. All the comments are my own take-aways from sessions I listened in on as well as what people at the conference were Tweeting about.

Continue reading “Internet Summit 12: A Review of Startup Summit” »

No comments Internet Summit, Raleigh, startups

Internet Summit 12 Is Here

November 5, 2012 J. Nolfo Business, Raleigh, Social Media, Startups, Triangle

For regular readers of this blog, not reading something market research related on a Monday morning may seem like you have entered into the Twilight Zone. Well, don’t fret. Because of major conferences in the Raleigh-Durham area over the next two weeks, the blogs will be shorter and related to what I hear about the conferences. My traditional postings will resume the week of November 19.

This week, the fifth year of Internet Summit will be held and, in my opinion, the best of the the two that I have been aware of. Although the conference, as a whole, does not start until it Tuesday, I am already excited about it just on what I am seeing as the setup and who is talking. You can see all the details and the agenda here, but the typically two day conference is now a full three days with the addition of Startup Summit and Preconference Intensive Workshops. Continue reading “Internet Summit 12 Is Here” »

No comments Internet Summit, Raleigh, Startup Summit, startups, Triangle

How Social Media is Effectively Changing Our Lives

November 1, 2012 J. Nolfo Business, Marketing, Small Business, Social Media

Its The Great Pumpkin, Charlie Brown (1966)

I hope you had a great Halloween yesterday and you did not fill up on too much of the kids’ candy. As I sit here watching a Halloween classic, “It’s The Great Pumpkin, Charlie Brown” (made in 1966), and reading through tweets and online news articles, articles about Hurricane Sandy (#Frankenstorm) and the latest political discussions, I am realizing how divergent the two really are.

Also, I am in realization that there are literally, millions of people without electricity right now. However, even with this inconvenience, they are completely up to date on their weather, electricity status, and all that is important to them because of their smart phones and social media.
Continue reading “How Social Media is Effectively Changing Our Lives” »

No comments #Frankenstorm, business, Facebook, LinkedIn, marketing, social media, Twitter

Using Mobile In Market Research

September 4, 2012 J. Nolfo Business, Market Research, Social Media

Note: I hope you all enjoyed your Labor Day as much as I did. Since we took the day off, so did the blog. But never fear, it was just a day delayed.

Everywhere I go, I hear more reasons of why companies and individuals need to go mobile. How you go mobile is based on you, the business and industry you are in, and the time you have available to commit to it.

Continue reading “Using Mobile In Market Research” »

No comments Joe Fernandez, mobile market reseach, mobile market research, mobile phone research, mobile research, Research Magazine, social media, Social Media Research.

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