I had the fortunate experience last weekend to attend AnalyticsCamp 2012. Now I can hear you saying, “What the heck is that and why should I care?”
[If you are starting to wonder what analytics is, here is something I pulled from Wikipedia. It is described there as it is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics has evolved with the application of computers to the analysis of data and this takes place within an information system or software environment.]
Here is what their website states it is:
AnalyticsCamp is the unconference for analytics. Whatever flavor of analytics you work with—web, email, social media, marketing, big enterprise BI, you name it—this is the place to meet and learn from interesting people in the field.
It’s a Barcamp-style unconference, and anyone can pitch a session. Sessions include technical, business and career topics, from beginner to advanced levels, so everyone is sure to learn something.
Now the why you should care is even better. Because I learned some cool new stuff and I get to share it with you.
In the first session I went to, I saw Martin Smith, Director of Marketing at Atlantic BT, discussing branding keywords into your online presence. The discussion involved a number of topics including taking a logical approach to developing your website in relation to data analytics. You just cannot look at the data. Also don’t just market to only demographic and psychographics. You need to understand the pains & personas of your audience. Lastly, Google Analytics likes “more & more, better & better, faster & faster”.
For the second session, Dean Peters of McClatchy Interactive discussed “Google Analytics API to create a Most Popular Pages Widget”. There were a number of takeaways, especially if you are into code writing. My biggest takeaway, is that the “Most Popular Stories” that many like on news oriented websites can be easily done on WordPress sites, which is the basis of about 15% of all the world’s websites.
In Ask a “Social Media Analyst”, Vimal Patel, of Argyle Social, and Ryan Sweeney, of Ignite Social Media, had a great discussion of analytics with Facebook business pages and the Argyle Social Platform.
The last session I went to was an excellent open group discussion on “Comparing Web Analytics Tools”. There was a lot of discussion between paper.li versus scoop.it for curation sites. Another topic was the use of HootSuite, TweetDeck and Argyle for managing and analyzing multiple social platforms.
In conclusion, it was a Saturday full of coffee, networking, and analytics. There was a lot of information that I absorbed. There was a lot more that I know I missed because of the sessions I missed. I would highly recommend the event next year and I am excited about how I can use analytics on a regular basis.
–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at firstname.lastname@example.org.