For those out there who run their own business, especially a service based business, or do a lot of the sales and proposal work, I am sure that you have been involved with a potential client or tried to work up a proposal that you just cannot seem to get quite right.
I am currently in that predicament. As I write this blog, I am working on a proposal that I feel like is one of the toughest I have ever written. The potential client is a great opportunity and the conversations I have had so far, make me want to really work on the project. However, the situation I find myself in is trying to figure out how to deliver the best market research project with a difficult set of criteria. A lot of it has to do with problems that we try to work around, and sometimes, not so successfully. Continue reading “Dealing With Market Research Problems” »
When I first started blogging in October 2011, I had an idea of my first several weeks of postings. Since that time, I have written on things based on something I have seen, read, or experienced. This week’s post is a great example. A few days ago, I was reviewing my Twitter roll while I was out at a meeting and saw this gem from focus group moderator Shaili Bhatt. I almost hate to admit that I almost missed it. In my blog last week, I talked about how quantitative and qualitative research methods do not need to be mutually exclusive. However, the methods both have reasons for picking one over the other. Continue reading “Use Qualitative Research For The “Why”” »
I know a fair amount of people who do market research. Of all the people I know personally and professionally, most of them are divided into people who do quantitative research and those that do qualitative research. There are companies that do both, but generally, the people within these companies focus on one or the either.
However, just because these individuals tend to focus on one side of the business or the other, does not mean that your research needs to be purely quantitative or qualitative research.
Continue reading “Quantitative and Qualitative Research – Not Mutually Exclusive Methodologies” »
During a meeting I attended last week, it was brought up on how to do research for a specific product. The conversation led to unique qualitative research ideas. Although ideas can be as numerous as the stars in the sky, making sure that results are reliable from a research perspective needs to be kept in mind.
Over my time doing research, I have done a fair amount of traditional market research projects. However, I have had the opportunity to either develop or hear of numerous unique types of research projects. Some examples are: Continue reading “Unique Market Research Techniques” »
When I introduce myself to someone new or I get asked at a networking function what I do, I respond to them that I provide market research to small businesses for strategic planning purposes. I emphasize the “for strategic planning purposes”. Market research can be just a lot of data. However, by making it useful, makes market research provide information to its ultimate user; useful information.
Traditionally, market research has been more of a tactical department within companies. Management determines there is a problem or an opportunity to evaluate. Then, market research analyzes the problem or opportunity with an appropriate quantitative or qualitative methodology. After that, the results are presented and a decision is made based on those results.
Continue reading “Using Market Research for Strategy” »