Charging Forward With Your Market Research Needs!

Tag Archive for quantitative research

Dealing With Market Research Problems

December 3, 2012 J. Nolfo Business, Customer, Market Research, Small Business

For those out there who run their own business, especially a service based business, or do a lot of the sales and proposal work, I am sure that you have been involved with a potential client or tried to work up a proposal that you just cannot seem to get quite right.

I am currently in that predicament.  As I write this blog, I am working on a proposal that I feel like is one of the toughest I have ever written.  The potential client is a great opportunity and the conversations I have had so far, make me want to really work on the project.  However, the situation I find myself in is trying to figure out how to deliver the best market research project with a difficult set of criteria.  A lot of it has to do with problems that we try to work around, and sometimes, not so successfully. Continue reading “Dealing With Market Research Problems” »

No comments , , ,

Quantitative and Qualitative Research – Not Mutually Exclusive Methodologies

August 13, 2012 J. Nolfo Market Research

Market ResearchI know a fair amount of people who do market research.  Of all the people I know personally and professionally, most of them are divided into people who do quantitative research and those that do qualitative research.  There are companies that do both, but generally, the people within these companies focus on one or the either.

However, just because these individuals tend to focus on one side of the business or the other, does not mean that your research needs to be purely quantitative or qualitative research.

Continue reading “Quantitative and Qualitative Research – Not Mutually Exclusive Methodologies” »

2 comments , ,

Unique Market Research Techniques

July 2, 2012 J. Nolfo Market Research

Focus GroupDuring a meeting I attended last week, it was brought up on how to do research for a specific product.  The conversation led to unique qualitative research ideas.  Although ideas can  be as numerous as the stars in the sky, making sure that results are reliable from a research perspective needs to be kept in mind.

Over my time doing  research, I have done a fair amount of traditional market research projects.  However, I have had the opportunity to either develop or hear of numerous unique types of research projects.  Some examples are: Continue reading “Unique Market Research Techniques” »

No comments , ,

How To Write A Good Survey

March 26, 2012 J. Nolfo Business, Market Research

survey example

I recently had the opportunity to look over the results of a participant survey for a organization that put on a week long conference.  While I did not write the survey, I was analyzing the data to help them out for next years conference.  While I was looking at the results, I remembered that there were some good rules of thumb to remember when writing a survey to get better responses and response rates.

 

No comments , , , , , ,

Using Market Research for Strategy

March 12, 2012 J. Nolfo Business, Market Research

Market Research Strategy

When I introduce myself to someone new or I get asked at a networking function what I do, I respond to them that I provide market research to small businesses for strategic planning purposes.  I emphasize the “for strategic planning purposes”.  Market research can be just a lot of data.  However, by making it useful, makes market research provide information to its ultimate user; useful information.

Traditionally, market research has been more of a tactical department within companies.  Management determines there is a problem or an opportunity to evaluate.  Then, market research analyzes the problem or opportunity with an appropriate quantitative or qualitative methodology.  After that, the results are presented and a decision is made based on those results.

Continue reading “Using Market Research for Strategy” »

No comments , , , , ,