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How Social Media is Effectively Changing Our Lives

November 1, 2012 J. Nolfo Business, Marketing, Small Business, Social Media
It's The Great Pumpkin, Charlie Brown

Its The Great Pumpkin, Charlie Brown (1966)

I hope you had a great Halloween yesterday and you did not fill up on too much of the kids’ candy.  As I sit here watching a Halloween classic, “It’s The Great Pumpkin, Charlie Brown” (made in 1966), and reading through tweets and online news articles, articles about Hurricane Sandy (#Frankenstorm) and the latest political discussions, I am realizing how divergent the two really are.

Also, I am in realization that there are literally, millions of people without electricity right now.  However, even with this inconvenience, they are completely up to date on their weather, electricity status, and all that is important to them because of their smart phones and social media.
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What The Olympics Can Teach Us About Business

August 2, 2012 J. Nolfo Business, Social Media

Olympic RingsI am sure many of you have had a week of Olympic excitement.  I know over the past seven days, I have enjoyed watching the Opening Ceremonies, experiencing for the first time sports that I did not even know existed, and witnessing some great finishes for the United States to win Gold, Silver, and Bronze. Continue reading “What The Olympics Can Teach Us About Business” »

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Mobile Research Impacting The Market Research World

July 23, 2012 J. Nolfo Business, Market Research, Social Media

Mobile Market ResearchRecently there has been a lot of articles, blogs, and discussions about mobile market research.  This may be due to the fact that the Market Research in the Mobile World (MRMW) conference, which was organized by The Merlien Institute, was last week.

I do very little in mobile research due to a number of reasons.  A lot of it is because it involves “big data” and analytics and there are lots of companies that do a great job at that side of the business.  It is also becoming a more important part of the business decision making process. Continue reading “Mobile Research Impacting The Market Research World” »

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Using Social Media in Homebuilding

March 15, 2012 J. Nolfo Homebuilding & Residential Development, Marketing, Social Media

Social Media World

It is commonly known that in real estate, especially homebuilding, the use of social media is the generally not the rule.  Those using it well are even more rare.  I personally several real estate agents using Facebook, Twitter, and blogs.  Some are better than others.  The better ones that I know integrate their social media to topics beyond the homes that have on the market, the newest new home neighborhood phase release, and themselves.

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